HUGO is turning 20!!!! and is kicking off its anniversary year with the HUGO Fall 2013 Fashion Show. Scheduled for this evening, January 17, 2013, at Berlin's Opernwerkstätten, the event will be followed by a mega, awesome party! The show is being streamed live from dual camera perspectives: exclusively through the eyes of MISS HUGO BOSS behind the scenes from 8:30 p.m. – and from the seated audience's perspective beginning at 8:45 p.m.
Alongside the live stream on show.hugoboss.com, the show will also be presented on Spotify for the very first time – a premiere for the digital music service. From now on Spotify will also be offering subscribers the monthly HUGO Tracks playlists and podcasts. Starting today, users can already listen in to the HUGO Tracks fashion show playlist on the site.
Users can also actively participate with the aid of MISS HUGO BOSS on Twitter (#HUGO). Both before and during the show, they can say what they’ve always wanted to see exclusively behind the scenes at a HUGO Fashion Show – in line with the motto "GET CLOSER - Being MISS HUGO BOSS!" questions can also be beamed to MISS HUGO BOSS on Twitter, and these will be put to a VIP directly after the show.
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